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Lunch & Learn: How to Optimize Pricing: Lessons from successful tech companies.

Date : November 20, 2018

Time: 11:45am - 1:00pm

Location: Calgary

Address: The Nucleus, 2nd Floor, 100 6 Ave SW, Calgary, AB





Studies show that pricing is one of the most difficult things for businesses to get right. You will have the process of optimized pricing explained in this session. Learn the causes of bad pricing models, and how to fix them at your company. See how 3 simple actions can turn your company’s pricing around and bring profits and valuations to the next level. Learn from what other successful companies have done.

Of course pricing is the basis of all top and bottom lines, what if you could add 10%, 25% in some cases even 300% increase to your bottom line while still seeing a net increase in topline with no additional costs; all of which leads to higher valuations. Sound like something your business could use? Want your own action plan at the end of the session?

Don’t miss your chance, it will be the best 45 minutes you have spent on your business this year.

Join Stephen D. Williams, Principal at Incentica Advisory Group, as he shares his experiences and valuable insights on pricing.

Stephen D. Williams:

Stephen D. Williams, is a Principal at Incentica Advisory Group, based in Calgary. His practice encompasses M&A, Strategy and IT.

Steve has worked in Canada, the United States, and internationally and uses over 25 years experience to inform his practice.

Steve has done work for General Motors, adidas, Thrifty Car Rental, Ontario Lottery and Gaming, New Brunswick Tourism, Spielo/GTECH, Chartwell/Amaya, Fortis Alberta, and many SME tech companies.