TECTERRA Lunch & Learn: Marketing Math – How to Drive Exponential Growth With Metric Driven Digital Brand Management
Date : March 26, 2018
Time: 11:45am - 1:00pm
Address: 2nd Floor, 100 6 Ave SW, Calgary, AB
Registration 11:45am – 12:00pm
Program 12:00pm – 1:00pm
The urgency of digital marketing has exponentially accelerated for all businesses in all industries. It’s a tough job to create an then maintain an online presence on an ongoing basis. It’s even tougher to out-manoeuvre your competition. That’s what Stephen King, CEO of CMO4HIRE, does best. Businesses that are successful online use an intentful marketing tech stack, comprehensive tactics, competitive analysis, data measurement and agile marketing management.
Spend an hour with us to learn some tips and tricks from the expert.
About the Speaker
Stephen King is a technical CEO/CMO that excels at both 20,000-foot strategy and roll-up-your-sleeves execution. He’s a co-founder of several companies, most notably Greenpoint Software (professional tax software exited to Intuit Canada in 2000; he became CMO in Edmonton and a Director of Strategy for Intuit U.S. in Mountainview until 2007), Mob4Hire (mobile crowd-sourced testing, merged with a Chinese company in 2014) and TCELab (big data CX platform out of Boston, exited to AnalyticsWeek in 2015). He combines his business leadership, computer science degree, marketing battle-scars, big data analytics, and creative skills to help companies of all sizes/industries with digital transformation and technology commercialization.
He currently leads www.CMO4Hire.com, an online marketing agency with go-to-market strategy, creative, marketing management and analytics services and www.dbmms.io software. In combination with his personal website, stephdokin.com, since 2009, the firms have helped more than 40 companies commercialize their technology.
Stephen is passionate about the Alberta tech ecosystem; he is a co-founder and director of the A100, founded Mobile Monday Calgary, was Entrepreneur-in-Residence at AcceleratorYYC, and contributes to many community efforts such as AccelerateAB, Startup Calgary Launch Party, Innovate Calgary VMSA, ATB BoostR, and The Rainforest. He holds a special place in his heart for students and has spoken at Calgary Board of Education junior high and high schools, Ambrose University, MRU and The University of Calgary.
Connect with Stephen https://www.linkedin.com/in/stephenking13/. Follow @stephdokin and @CMODragonfly on Twitter. @stebankag, @CMO4Hire and @CMODragonfly on Instagram.