By Jonathan Neufeld, CEO of TECTERRA Geospatial technology is being used every day, in every way, in companies and products that may not even know they’re using it. More and more, we depend on knowing where things are, and using that to solve complex problems. New applications of location information is transforming industries. Look at
The season is upon us. A time of tradeshows and events, excitement to connect with customers and vendors, scouring the tradeshow floor for leads, and anxiously anticipating your customer’s reactions as you announce new product launches or improvements. You have invested time and money into attending and exhibiting at tradeshows, so how do you maximize
The Benefits of the Alberta Entrepreneurial Ecosystem If your customers are outside the provincial borders of Alberta, is it truly necessary to engage in the Entrepreneurial Ecosystem? What are the benefits if you cannot see this engagement correlating to a sale? In a word – plenty. Many players in the Alberta ecosystem are eager to
You’ve made your website, all your products are displayed and your info is ready for your customers to peruse – Now what? In an online world full of blogs, social media, podcasts, emails, and AdWords; how do you decide where to spend your time? 1. Find your customers If all of your customers were to
They are for strategy too! Using a strategy is much like using a map. You can see how you are going to get from A to B, and you can prepare yourself for the journey. If you were to hike a trail, you could pack the proper equipment, train for the climb and ensure you
